Structured path
Methodology
Best when you want a clear sequence: diagnose the leak, architect the right foundation, then ship and iterate with discipline.
- Clear stages
- Defined outcomes
- Built around PMF and retention
Two engagement models
Pricing built around
methodology or monthly execution
Start with a structured methodology if you need the right plan and architecture, or choose a traditional retainer if you already know you want recurring founder-led engineering capacity.
Ongoing capacity
Traditional Retainer
Best when you already know you need recurring founder-led engineering hours and want a flat monthly rate with direct ownership.
- Flat monthly pricing
- Weekly execution capacity
- Simple Stripe checkout
Methodology
A structured path from diagnosis to launch
This model is for founders who do not want an open-ended retainer on day one. We move in sequence: diagnose what matters, architect around your business DNA, then ship and iterate with retention in mind.
Step 01one-time
Retention Leak Audit
$1,500
A four-week strategic reset that defines the positioning, ICP, USP, and business DNA your product needs before more code gets written.
- Worksheets for positioning, ICP, USP, and business DNA
- 30 days of direct access with one meeting each week
- You leave with a product development strategy any strong developer can implement
Step 02fixed project
Business DNA Architecture
$10,000
This is the hand-me-the-wheel build. I take your roadmap and architect a V1 that is designed to retain users and support revenue.
- Founder-led architecture and implementation from the ground up
- Turns strategy into a production-minded V1 instead of a fragile prototype
- Built around the customer journey, economics, and retention constraints of your business
Step 03per month
Retention-First Build Sprint
$2,500/mo
Once the codebase is ready for real users, I help you launch, stabilize, maintain, and iterate without losing momentum.
- Best for shipping live, hardening core flows, and improving retention over time
- Ongoing founder-led iteration after the V1 exists
- Keeps the product moving without feature bloat or runaway maintenance drag
Traditional Retainer
Flat-rate monthly execution
If you already know you need recurring founder-led engineering support, these retainers keep the structure simple: fixed monthly pricing, direct senior ownership, and no calculator in the way.
5 hrs/week
Lean founder support for maintenance, debugging, and architectural decisions.
$2,000/mo
- Weekly founder sync
- Bug fixes and cleanup
- Architecture guidance
10 hrs/week
Steady delivery capacity for teams that need ongoing product movement each month.
$4,000/mo
- Everything in Bronze
- Active sprint execution
- Priority iteration support
15 hrs/week
Higher-velocity execution for growth work, integrations, and retention improvements.
$6,000/mo
- Everything in Silver
- Faster shipping cadence
- Instrumentation and performance work
20 hrs/week
Maximum founder-led capacity for teams that need deep ownership across product and stack.
$8,000/mo
- Everything in Gold
- Highest execution bandwidth
- Infrastructure and scaling support
Custom Structures
Need rev share, equity, or a negotiated hybrid?
The flat-rate retainers above are the cleanest path, but if the right deal includes revenue share or equity participation, we can structure that manually after a real strategy conversation.
Best for custom risk-sharing arrangements, not standard retainers.
Discuss Custom Terms
Flexible Structure
When the right deal needs shared upside, we can design the commercial structure around the work.
Not sure which model fits?
Book a Growth Systems Call and I will help you choose between the methodology path and a monthly retainer.